Fenway Sports Group’s latest PGA endeavor explains lack of Red Sox spending

John Henry's other investments are taking precedent at the moment.
Chelsea FC v Liverpool FC - Premier League
Chelsea FC v Liverpool FC - Premier League / Robin Jones/GettyImages

The Boston Red Sox ownership group, Fenway Sports Group, is reportedly about to spend a lot of money.

But not in baseball.

The Boston Globe's Michael Silverman has reported that FSG is the leader among multiple businesses vying for a stake in the PGA Tour that could cost up to $3 billion.

Now the Red Sox's offseason plan is beginning to make sense.

Fenway Sports Group's latest acquisition explains the broken promises made to Red Sox fans

Every Sox fan has the chain of events burned into their memory at this point. On the day of chief baseball officer Craig Breslow's introductory press conference, chairman Tom Werner made the promise that the Red Sox would be going "full throttle" to make improvements to the team and that there were no internal spending limits getting in their way. The two consecutive last-place finishes of 2022 and 2023 felt like a thing of the past.

Boston traded Alex Verdugo and Chris Sale and brought in Lucas Giolito in quick succession to give Sox fans the illusion that more movement could be coming and that the big offseason that was promised was well on its way.

Fast forward a month, and Werner retracted his promise on the day of the season ticket renewal deadline. Three days later, CEO Sam Kennedy stated that the team's 2024 payroll would be less than it was in 2023.

But here's FSG, just weeks after telling a free agent target that they had to shed payroll to pursue him as aggressively as they wanted to, on the verge of dumping more money than most fans can comprehend into yet another investment not related to the Red Sox.

FSG isn't committing to sending nearly $3 billion to PGA on its own. But as the leader among the companies in the consortium, most of that cost could fall onto FGS's shoulders.

John Henry and Werner were able to divert the blame for tanking the Red Sox to former CBO Chaim Bloom until this offseason. If and when the deal with the PGA Tour is finalized, Red Sox Nation will be able to see, plain as day, the men who have been spitting in the face of some of the most dedicated and knowledgeable fans in baseball since November.

The switch that occurred in the front office's messaging was too severe and too timely to be genuine. It feels like this was Henry and Co.'s plan the entire time — make a bunch of promises they knew they'd never deliver on to lull Red Sox fans into a false sense of hope so they'd repurchase their precious tickets to Fenway Park so FSG can turn a definite profit somewhere.

Henry and Werner could've thrown the fans that made their sports group a bone after they made them so many promises at the beginning of the winter. They could've at least made it seem like they didn't intend to sleight the entire Red Sox fanbase.

But, as Henry said before last season, "it's expensive to have baseball players." We should've known this was coming.

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