Las Medias Rojas recently introduced the team’s new website for Spanish-speaking fans who don’t use Google Translate.
The new site is essentially redsox.com translated into Spanish. What was once redsox.com/Beisbol is now LosRedSox.com. While redsox.com/Beisbol, which was created in 2011, was branded as a webpage, losredsox.com is labeled a full-blown website. This new website is described as an “expansion” of the webpage.
As the twelfth Major League team to boast both an English and Spanish website, the Red Sox are embracing the diversity of the team and its fans. There are currently nine Spanish-speaking players on the Boston roster, including new acquisitions Hanley Ramirez and Pablo Sandoval, and this website gives their Spanish-speaking fans the opportunity to interact with the team in their native language.
In a press release, the team explained the features of the new site:
"“The website, created in partnership with Major League Baseball Advanced Media, will include Spanish translations of feature stories from MLB.com beat reporters, regular video interviews with Red Sox players, select segments of ‘El Reporte De Los Red Sox,’ the team’s official weekly Spanish-language television show produced in partnership with Telemundo Boston and Red Sox Productions, and the latest headlines from around the league. Red Sox Spanish Beisbol Network announcer Uri Berenguer is the play-by-play announcer for the site’s live streaming radio broadcasts of Red Sox games.”"
BoSox Injection writers are scrambling to get their hands on Rosetta Stone Spanish as we contemplate our own bilingual expansion.