Boston Red Sox Switch To Premium Pricing


“Tier Pricing.” “Premium pricing.” “Flex pricing.” “Dynamic pricing.“ There are many, many terms that MLB teams use to describe their ticket prices and now your Boston Red Sox have joined the herd.

What has been unique or strange about Boston is that if you wished to see the New York Yankees or the Houston Astros your ticket price – unless going to the secondary market – would be the same.

Nov 2, 2013; Boston, MA, USA; Boston Red Sox president Larry Lucchino addresses the fans inside of Fenway Park prior to the World Series parade and celebration. Mandatory Credit: Bob DeChiara-USA TODAY Sports

In the rest of the baseball world, at least the MLB version, you pay more to see what is considered more attractive opponents. I have long been use to the fact that elsewhere I will pay a premium to see the Sox play. Also, not unusual to have special promotions locked out for premium games.

So now the Red Sox will have multiple price points for their tickets. I believe the price points will number ninety-five versus the previous nineteen. So be prepared to sort through the multiple layers to determine how much you will pay.

In best business speak Larry Lucchino, Red Sox CEO, explained the reasoning behind the cost increase, which, of course centered around being competitive and improving the venue.

According to multiple sources the over all increase will be 4.8%.